If you're a solo entrepreneur, also known as a solopreneur, you need to ration your time carefully. You're operating without the benefits of a team and, most likely, your budget is fairly limited. Social media provides many free and low-cost strategies to reach your audience. However, there are many ways to use social media so it's important to identify the strategies that provide the best returns. Here are 8 social media tips that are especially useful for solopreneurs:
1. Identify the Right Platforms
When you're operating a solo enterprise, you need to ration your time wisely. Don't try to be everywhere or you'll spread yourself too thin. Identify the social media sites where your audience is most active. You also have to consider the particular needs of your industry.
Facebook, of course, has customers in just about every demographic so everyone really needs a presence there. Travel-related businesses, for example, rely a great deal on visuals. Instagram and possibly Pinterest give you a chance to show off glamorous destinations and landscapes. If you do B2B marketing, LinkedIn is a must. Research your audience and test your results to determine which sites are worth your effort.
Wouldn't it be wonderful if there was some secret formula to business success? A tweak to a business strategy here, a change to a management style there, and voila! - you can enjoy sustainable growth and increased revenue.
Of course, as much as we may wish that it was that simple, we know that success in business is virtually never the result of a single, decisive factor that overshadows every other consideration. Instead, effective entrepreneurs have to put in long hours of work, and wear many different hats, to start and then maintain a successful business.
However, research, experience, and common sense all tell us that there are certain traits that play a key role in determining whether an entrepreneur, independent contractor, or otherwise self-employed individual will enjoy sustainable success in his business endeavor. This article will examine 5 of these important traits which are so vital to an entrepreneur's success.
Goal-driven individuals have long sworn by the practice of making goals specific and measurable. After all, creating great goals is one of the keys to long-term success.
As a new entrepreneur, it can be tempting to assume you'll head in a million directions and achieve success in all of them. In reality, success looks different from that "all-directions" approach. You really want to be able to know which things matter to your success. By making goal-setting a habit, you have a place to turn when you reach a particular milestone to know where to go next.
Follow these steps to take your big ideas about your new business and turn them into specific items you can check off your long-term to-do list.
It can be daunting to start your own business and figure out the tax situation as you go. You get all the benefits of working for yourself, like setting your schedule and choosing your own clients, but you also get all the responsibility of creating a smart tax and retirement savings plan for your newfound income.
One of the great boons of self-employment, however, is that you can do your research and pave your own way to success.
Here are some great ideas for how to make your first tax year as a self-employed worker as painless as possible:
You've taken the leap and started your new career as an independent travel agent or other entrepreneur. You are your own boss and can work from anywhere in the world as long as you have an internet connection. All that freedom can come with a price, though. Because you are your own boss, it's now all down to you (and only you) to stay focused and build the business.
But when you work from home, there can be so many distractions. A load of laundry to put on, a dog to let out, social media to scroll . . . the list of potential distractions is endless. So how do you overcome it all and stay focused on your new career?
Here are five tips used by independent contractors that may work for you, too: