 Marketing is the lifeblood of any business, big or small. You can offer the best possible products and services, but without marketing, consumers won’t even know you exist. Although marketing is essential, many small businesses, solopreneurs, and startups simply do not have huge budgets. They can't afford to billboards, TV ads, and mass mailings.
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Self-employment gives you the freedom to set your own hours and choose your clients. With this freedom, however, comes certain challenges. Leaving the world of 9-5 employment means letting go of a certain degree of security. |
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