Whether it’s July 20 or the cusp of a new year, what is the value of setting goals? Do you set goals? How do you set goals if you are new to travel? How do you set goals if you’ve been in travel for several years? Do you follow up on your goals? Do you reward yourself if you meet your goals? Do you adjust your plan if you fall short of your goals or reach them early?
One of the most important aspects that sales goals are based upon is data.
This could be data collected from past sales or from projected future sales. If you are using past data, and the data was entered correctly, your ability to project future growth will have a great foundation to stand on. On the other hand, if you are using data entered incorrectly, the saying, “Garbage in, garbage out.” might come into play. When information isn’t recorded accurately, it may prevent your business from constantly growing and improving.
Therefore, make sure to enter all your data correctly and in a timely manner. That way when you do need data, it will be right at your fingertips.
Here are some example questions one could answer using collected data:
• How many cruises did you book in December?
o Knowing what's behind you helps plan for the road ahead.
• What is your busiest day of the week for sales in Q1, Q2, Q3, Q4
o When might you need to hire help either permanent or part time?
• How many tours did you book Q4?
o When is the best month to promote tours?.
• Is there a better month for selling luxury cruises?
o Planning a cruise night takes time, know when the best time is.
• How much commission did you make in Q1?
o How does the operating year ahead look?
• What month do you collect the most commissions?
o How do you budget your income over the course of a year?
• What month do you make the most sales?
o This might be the month you need to hire help.
• Did the advertising budget spent in Q1 pay off?
o What worked? What didn't work?
• What advertising campaign resulted in the highest $ sales?
o Where were you able to work smarter, not harder?
In the end, time spent entering data easily translates into additional income and more successful sales and advertising campaigns.
Advertising campaigns without follow-up sales data are.... Up, Up and Away.
You may find launching marketing campaigns with no relevant sales data follow-up to be counterproductive to your business. Think of the campaigns like balloons, floating off, landing somewhere, but where? Wedding shows, email marketing, hard mail marketing, community events and more, all of these were part of my marketing strategy but because I did not have accurate records of the campaigns or the contact and sales that followed, the data simply floated off, up, up and away.
What balloons went higher than others? I didn’t know. What color balloon did people like better than another color? I didn’t know. I knew nothing about my marketing efforts once they left my desk, because I had no exact process. This is why it is so crucial to record these results as much as possible in order to better your business and reach the goals you have set.
Ready to get started? It’s YOUR plan, YOUR process.
Make it work for you and your personality type. Be realistic when setting goals and creating your plan and don't forget to CELEBRATE successes along the way. You deserve it!