If you're a solo entrepreneur, also known as a solopreneur, you need to ration your time carefully. You're operating without the benefits of a team and, most likely, your budget is fairly limited. Social media provides many free and low-cost strategies to reach your audience. However, there are many ways to use social media so it's important to identify the strategies that provide the best returns. Here are 8 social media tips that are especially useful for solopreneurs:
1. Identify the Right Platforms
When you're operating a solo enterprise, you need to ration your time wisely. Don't try to be everywhere or you'll spread yourself too thin. Identify the social media sites where your audience is most active. You also have to consider the particular needs of your industry.
Facebook, of course, has customers in just about every demographic so everyone really needs a presence there. Travel-related businesses, for example, rely a great deal on visuals. Instagram and possibly Pinterest give you a chance to show off glamorous destinations and landscapes. If you do B2B marketing, LinkedIn is a must. Research your audience and test your results to determine which sites are worth your effort.