If there's one thing that is super true when it comes to a career in travel it's that you will never get bored and that choosing a niche is exciting and ever evolving.
Choosing your niche is more about following your love. What is your love when it comes to travel? If you follow your love, you will find your passion, and when you find your passion, you will find your niche. The trouble with travel is that there are so many wonderful places to fall in love with. Remember I said you will not get bored!
For starters, when most people think about a career in travel, selling cruises comes to mind. Not necessarily a simple option but a great place to start. The topic of cruising has many opportunities for specialization. For instance, specific destinations like Alaskan, European, or Exotic come to mind or particular types of cruises such as adventure, luxury, family or even a combination of those present a plethora of options to choose from.
I had been in travel for over 20 years before I journeyed to Europe. I honestly could not understand what the whole "Europe" thing was about. Then I took my first river cruise with Avalon. Oh boy, instantly I found a new love, a new passion, a new niche. Not only river cruising, but all of Europe.
Escorted tours? Oh YES! Independent travel with trains, hotels, museum passes? For certain! The whole works. The whole 9 yards. The whole everything. I fell in love and I was hooked. What a change from my many years of selling trips to Mexico and the Caribbean.
The great experiences that all-inclusive vacations offer families, couples, luxury and budget minded clients were incredibly rewarding for me and a natural fit living in Minnesota. The beaches, the warm weather and great flights were the perfect place to start and build my business.
From there I moved into romantic travel, specializing in honeymoons, and the natural progression was moving into destination weddings. Mexico and the Caribbean for me are like going home. Then, just for good measure, throw in Alaska. The wonders of cruising the inside passage and exploring the Yukon are incomparable. With that, you pretty much have Bonnie Lee and how she developed her "niche.”
Did all of this happen at once? Nope. It happened over time. I pretty much have fallen in love with every place I have traveled. Come to think about it, I might not be the best person to write on how to choose your niche!
When it comes to finding your travel niche, the opportunities are endless and each one has its own unique benefits. Feel free to take time to explore your options and figure out what you love!