The travel industry has gone through some huge changes in recent years. As so much research and booking are done online, travel agencies must engage customers with their website content and on social media, as well as in more traditional ways.
The industry is also extremely competitive. If you want to be noticed and reach your target audience you need a strategy. Here are some of the most effective ways to promote your travel agency:
Find or Refine Your Niche
Before the internet, travel agencies were usually fairly broad in scope. Someone would call or walk into the business and book any type of trip or vacation. In the digital age, however, travel has become far more specialized and segmented.
If you want to reach the right audience, you have to identify your niche. If you're having trouble attracting business, one reason might be that you're not sufficiently specialized. You might, of course, have multiple audiences but you should appeal to them separately by criteria such as:
If you don't currently have a specialization you should consider finding one (or more than one) so you can create a more segmented marketing plan.
Make the Most of Social Media
Social media is crucial to promote any business nowadays. However, it's especially advantageous to connect with people on social media sites when you run a travel business. This is true for a number of reasons.
Be sure to focus on the social media platforms that your target audience uses most.
Reap the Benefits of a Host Agency
There are several advantages to working with a host agency.
A host agency can save you time and simplify many areas of your business.
Offer Add-on Services and Packages
Everyone likes to save money when they travel. People also appreciate learning about events and services that they might not be familiar with. As a travel agent, you can offer more value by connecting your customers with local tours, city passes, favorable rates on car rentals, transfer services, and other benefits.
The more you can customize offers to the needs of your customers and seek unique services offered in different areas, the better. For example, in large cities with metro systems, travelers often like to get day or week public transportation passes. If there are popular museums, amusement parks, or other attractions see if you can arrange for discounted tickets.
Integrating with GDS systems makes it easy to locate such deals for your customers. You can also connect with local tour groups and business owners to provide your customers with deals and discounts.
Optimize Your Website
Even in the social media age, your website is still your digital storefront. This will often be the first impression potential customers get of your business. It's therefore essential to make sure it's engaging, informative, and user-friendly.
Build an Email List
An email list lets you stay in touch with your customers and inform them about your latest offers. People who travel tend to do it regularly so it's important to do everything you can to attract repeat business.
These are some proven strategies to help you promote your travel agency. To reach today's travelers, you need to be in tune with their needs. This includes reaching them on social media and on their mobile devices. You also need to provide them with information that helps them find good value as well as find the travel experiences that keep them coming back to you again and again.