Written By: Nikki Vetsch
Hey Agents! As you may have noticed, we have been implementing some awesome changes into our Host Agency. With Travel Leaders taking on the great new mergers, we have had the opportunity to educate you on new opportunities, programs, and resources to take advantage of. It is so important to get your name out there, which is where marketing comes into play. Marketing is one of my favorite topics to talk about.
I wanted to focus this blog on something that I am extremely excited about - that I think you as agents will love - which is the free marketing program, Engagement! That’s right….I said free! Are you excited yet?
What exactly is Engagement, you may ask? Engagement is Travel Leaders’ award-winning email and direct mail program. You as a Travel Quest agent will have access to a variety of the suppliers’ marketing funds, which will then drive more business to your agency. Not sold yet? Let me tell you more about what you will all have access to!
One of my favorite features of Engagement is the fact that it is permission-based. You get to decide which offers and promotions you want to send to your current or potential clients. This is extremely important because each client is unique and will benefit from each piece differently. Engagement allows you to choose if you want direct mailers, which are great for those less tech-savvy clients. Prefer to not send mailers? Don’t worry... Engagement also caters to those clients who prefer to communicate via email as well.
Travel Leaders has partnered with over 50 vendors to offer these great promotions. When it comes to the direct mailers, there are over 80 promotions pushed out throughout the year. Email promotions push out over 200 deals. For those times that you really need to WOW your clients, you have the option to order the stunning magazine publications offered by Travel Leaders.
Now, I hope this gets you excited! With each of these pieces, you will be able to personalize your call-to-action. This is where you get to brand the promotions to your agency. This will guarantee that these clients will not forgot about you each time they want to make a booking. Engagement also has their own advanced segmentation system that lets you know which clients are going to respond based on these mailers. This is why I love technology so much!
In closing, I wanted to let you know that Engagement is so robust that it also integrates with two other great products that we will be touching base on within the next month, Agent Profiler and the new CRM tool, AgentMate. What are you waiting for? Sign up for Engagement today!
The whole TQ team is excited to write posts on our blog. We'll add their photos as they write their first posts - stay tuned!